Do you know what it takes to market to higher achievers laws? Those elusive top performers who demand the best. This week on MarketPulse we're joined by Julia pets academy. An amazing business owner. Who's worked with elite athletes, Oscar winners, and business leaders. Julia shares her journey from crafting jewelry for Titanic to master in the art of personalized marketing strategies. In this episode, Julia reveals why niching down is critical how to sell transformation over features and why your networking is your most powerful marketing tool.

They're very elusive in many ways. They're not people who are just going to pick up the phone and call you out of the blue. getting your face out there, whether you like it or not, being in front of the camera, getting yourself out there in the public is really the best way, to get those people to get to know you a little bit and grow from there,

Newsflash, everyone! Networking is a form of marketing.

When it comes to subject matter, you've got to remember there's lots of things I would love to talk about. Lots of knowledge, lots of information that I think is fantastic and people need to know about. But I spend a lot of time really researching what are people wanting to find out about. you have to go through a whole process of really understanding first, before you do anything, who is your client and really knowing them. People need to feel. Feel like the result. They don't. Yeah. Okay. So you work, you lift weights and you can build my strength. Great. what's that going to do for me?

You'll also hear her take on creating tailored strategies that resonate with high-performing clients and the risks that lead to big rewards. Want to know the secrets to standing out and reach in that top tier don't miss this episode, subscribe to MarketPulse pros and pioneers and joining us on 26th of March, 2025.