MarketPulse: Pros & Pioneers

Trailer - Marketing Humanity: The Behavioural Edge | Kip Whelpley

Paul Banks Season 1 Episode 49

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The next MarketPulse Pros & Pioneers episode takes a deep dive into the future of leadership and marketing with Kip Whelpley, a behavioural scientist who’s worked with top Fortune 100 companies and Hollywood elites.

Kip shares how to create emotional connections that drive loyalty, leverage subconscious decision-making in marketing, and apply psychology to design better products.

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What if the key to better leadership and marketing lies, not in data, but in understanding people. In the next MarketPulse pros and pioneers episode, we're joined by Kay Wellesley, an applied behavioral scientist. Who's helped fortune 100 executives, Hollywood producers, and special forces to master the art of human connection.

Kip:

Are you so focused on the, advantages that you're, or the little widgets and things that, you know, the technical things that your product does or can you know that kind of stuff? Or are you focused on the people who are gonna be actually using or should want to use your product? Those are different focuses, right? One is going to attract a huge amount of people and create a following and a loyalty if you learn to lead and market towards the subconscious, the real driver of everybody's behavior, you're gonna win.

shares the secrets behind why we make decisions, how to connect emotionally with your audience. And why authenticity matters more than perfection. This episode will change how you think about marketing leadership. And even meetings. Tune in 19th of March 25 at 3:00 PM. UK time.

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