MarketPulse: Pros & Pioneers
Your STORY becomes your WHY.
Marketpulse is, at heart, about sharing marketing advice and support to those who are either trying to 'DIY' what they're doing, or to help those who are looking for support, to find the right partners, and ask the right questions as they outsource.
As we recorded and released season 1 (ending April 2025), we realised, that we're each of us, the product of our journey, story and vision. That's what connects us to our 'why'.
As we launch Season 2, we're going to dive deeper into the amazing stories of our guests, to find out exactly what makes them tick - from working with Hollywood producers, to go-Karting with Lewis Hamilton, and from prison to running a £10m business, we've seen it all on our show!
If you want to hear the incredible stories of our guests, and advice on finding your own, then tune in, give us a subscribe, and please leave feedback if you enjoy the show!
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Email: Paul@javelincontent.com
LinkedIn: https://www.linkedin.com/in/paul-banks007/
Website: www.javelincontent.com
MarketPulse: Pros & Pioneers
Trailer - CIO Secrets: How AI Transforms B2B Marketing | Jeff Roberts
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🚀 AI is more than just a buzzword—it’s changing the way businesses market themselves. In the next episode of MarketPulse: Pros and Pioneers, we’re sitting down with Jeff Roberts, CIO and AI expert, to break down how AI is revolutionising CRM systems, boosting top-line growth, and helping businesses connect the dots in ways you’ve never thought of.
Join us on 19th February at 3pm UK time to get ahead of the curve and learn how to leverage AI for your business.
Subscribe to the MarketPulse channel here: https://www.youtube.com/@marketpulsepodcast
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Oh, you curious about how AI is revolutionizing B2B marketing. Join us on the next episode of MarketPulse pros and pioneers. As I sit down with Jeff Roberts, a seasoned CIO, an ER expert. To explore how businesses can leverage AI to transform CRM systems, accelerate top line growth and stay ahead of the competition.
Jeff:our target market is the very busiest people in the world. and by the way, the people who are targeted by the most other Marketing and sales organizations in the world. So how do you get their attention? the value you bring is where AI can step in and help with automation. You have to bring them value in their industry, in their specific situation, in their competitive landscape. the messaging can't be the same for all of them, right? I had to learn this idea of segmentation micro. Segmentation and personalization of that messaging. It has to make sense and really be helpful for people who listen and read, even if they never contact us. Because that's how you get that sort of respect and you show that you respect the customer.
Jeff shares in valuable insights on the real impact of AI and marketing and gives you practical tips on what to watch out for when integrating AI into your processes. Make sure you tune in on the 19th of February 3:00 PM. UK time for the full episode. And don't forget to subscribe to the channel on YouTube.
