MarketPulse: Pros & Pioneers

Trailer - Why Sound Matters More Than You Think | George Holiday

• Paul Banks • Season 1 • Episode 41

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On the upcoming episode of MarketPulse: Pros and Pioneers, we’re joined by George Holliday, co-founder of Hear Me Out, who’s here to explain why sound matters more than ever in modern marketing. From creating emotional connections with your audience to increasing brand recall, George shares actionable advice that every business owner can use.

Whether you're a marketer or a business owner, you’ll learn how to integrate sonic branding into your strategy and stand out in a noisy marketplace.

Don’t miss this episode, airing on 22nd January 2024 at 3pm UK time.


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Curious about how sound can transform your market and strategy. Join me in the latest episode of MarketPulse pros and pioneers, where I sit down with a fantastic George holiday core founder of hear me out, a Sonic branding agency. George brings his unique background as a touring musician. Who featured alongside artists like Lionel Richie and applies his knowledge to help brands build stronger connections through sound. And creating emotional connections with customers to increase in brand recall.

George:

most people would remember a song or they'd sing you something before. They recall the visuals that went along with it. 90 percent is because of emotion and emotional connection to the brand, emotional connection to the message of the brand. And that's the thing that gets people over the line. Think about the songs that you're using. Everybody's reaching for trending songs, but there's so many trending sounds out there. You can still choose a song that resonates with your audience and resonates with your message and the type of people you're wanting to engage.

George breaks down the importance of Sonic branding in today's marketplace. If you want to learn how to integrate sound into your business and boost your brand's identity. Then tune in on 22nd of January, 2025 at 3:00 PM. UK time.

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