MarketPulse: Pros & Pioneers
Your STORY becomes your WHY.
Marketpulse is, at heart, about sharing marketing advice and support to those who are either trying to 'DIY' what they're doing, or to help those who are looking for support, to find the right partners, and ask the right questions as they outsource.
As we recorded and released season 1 (ending April 2025), we realised, that we're each of us, the product of our journey, story and vision. That's what connects us to our 'why'.
As we launch Season 2, we're going to dive deeper into the amazing stories of our guests, to find out exactly what makes them tick - from working with Hollywood producers, to go-Karting with Lewis Hamilton, and from prison to running a £10m business, we've seen it all on our show!
If you want to hear the incredible stories of our guests, and advice on finding your own, then tune in, give us a subscribe, and please leave feedback if you enjoy the show!
Contact us at:
Email: Paul@javelincontent.com
LinkedIn: https://www.linkedin.com/in/paul-banks007/
Website: www.javelincontent.com
MarketPulse: Pros & Pioneers
Trailer - Lights, Camera, Market: Lessons from Hollywood | Adrian Fulle
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Want to know how storytelling can revolutionise your brand’s marketing strategy? 🎥 Join us for the upcoming MarketPulse: Pros and Pioneers episode with Adrian Fulle, CEO of Good Salt Life, who spent over 20 years in Hollywood before making the shift to marketing.
On 11th December, Adrian will share how the iconic hero’s journey can guide your customer journey, and how neuroscience plays a role in creating more engaging campaigns. This episode is packed with valuable insights for marketers, business owners, and anyone interested in the power of narrative.
Make sure to tune in on 11th December at 3pm UK time and subscribe to avoid missing this inspiring conversation: https://marketpulse.javelincontent.com/share
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Curious about how Hollywood storytelling can transform your marketing. Join us for the very next episode of market poles, pros and pioneers. This week I was with Adrian fuller CEO of good soul life. Adrian has a fantastic career spreading over 20 years in Hollywood. In film, production and direction, working with some of the biggest names in film. Now he applies those storytelling skills to the market and world. Helping brands create impactful campaigns.
Adrian:most people don't have any level of fame. They don't walk down the street or go to a restaurant, for example, and people walk up to them. I'll never forget, I was in a restaurant with Billy Bob Thornton, the actor, and, people would, lined up. A single file line while we were eating dinner to say hi and how much they love his acting and his work. the customer journey is the hero's journey. are, you the wise old wizard Gandalf who's going to lead the hobbits on this journey and hold their hand the whole way? Or are you just selling the sword or the lightsaber that they're going to need? To defeat Darth Vader or the dragon Smaug, marketers who lead with data, our product is nine times better than blah, blah, blah, or 15 times faster. The brain doesn't, It doesn't want to, it ignores that because you haven't appealed to them emotionally first.
In this episode, Adrian shares the secrets behind the hero's journey. The emotional triggers that drive consumer behavior. And the importance of ethical marketing. You'll also hear personal stories from his time in Hollywood and why he decided to make such a ball career shift. Don't miss this episode, Erin on 11th of December at 3:00 PM, UK time.
