MarketPulse: Pros & Pioneers

Trailer - CFO Secrets: Financing Your Marketing Dreams 💡 | Paul Whitley

• Paul Banks • Season 1 • Episode 36

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How do you balance marketing spend with financial strategy? Paul Whitley has the answers. 💼

On 20/11/24, MarketPulse: Pros and Pioneers will feature Paul Whitley, a CFO with 30 years of experience helping businesses grow. Discover how to fund your marketing strategy without risking financial health.

What you’ll learn:

  • How to measure the ROI of your marketing spend 📊
  • Why fractional CFOs are a game-changer for businesses 📈
  • How to use AI to drive better marketing results 🤖

Join us on 20/11/24 at 15:00 UK GMT and learn how to balance the books while growing your brand.

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Have you ever wondered how to fund your market in dreams without draining your bank account? In this episode of MarketPulse pros and pioneers, I'm joined by Paul Whitley. A seasoned CFO with all the 30 years of experience in scale and businesses will uncover the secrets to align in financial planning with market and goals, ensuring that you get the most out of every penny you invest.

Paul Whitley:

learn the tools that you can do to get that ROI, because if that company is spending money, that CFO needs to know how productive that money was spent, and if it is, he's going to say, spend more money there, and less money here, let's get the return. small companies don't have the money for all the expertise they need. So for them to use outsourced resources for marketing, for advertising, branding, accounting, operations, things of that nature, it's, a known factor,

Paul also shares insights on how fractional CFOs can offer high-level financial guidance without full-time costs. And why AI is revolutionizing the way businesses track their marketing ROI. If you're serious about taking marketing to the next level without breaking the bank. Tune in next week for this conversation, don't forget to subscribe. Join us on the 20th of November at 3:00 PM UK time.

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